As Google Analytics 4 is replacing Universal Analytics, it is imperative to examine the differences between these two web analytics platforms. One of the things we noticed when using Google Analytics 4 for the first time is the report gaps between Google Analytics Universal vs GA4. The new interface looks more elegant and streamlined. However, […]
Many budding businessmen believe that they have plenty of resources and channels to gather and hoard all relevant data, such as financial systems, marketing platforms, CRMs, and survey tools. However, they fail to realize that having all dossiers at their fingertips isn’t enough. They must be able to analyze them and draw actionable conclusions. Data […]
I recently came across this post with inspirational data-related quotes by Emily Stevens. Whilst most quotes listed preach about the potential of data and its growth over the years, I find that most organizations fail to use data effectively. Everyone is talking about the value of data, but most people I work with feel that they […]
