When managing an online store, you must always keep its operation under control. Tracking metrics for ecommerce is a big part of this. Doing so will help you understand how your business performs. Are your customers satisfied with the store’s interface and employee behavior? Are there any areas for improvement? Keeping your finger on the […]
The recent growth of eCommerce makes progressive retail companies follow market demand. They identify the significant value of their operations like marketing campaigns and revenues. Almost 90% of online businesses rely on personalization in retail. They do it to deliver a worthy shopping performance. In this context, data turns out to be a powerful instrument. […]
Data increasingly becomes the most critical asset, but without proper collection, processing, storage, and analysis, its overall value is reduced. With the growth of disparate data sources, the need for consolidation into centralized systems grows accordingly. Although we don’t have precise usage statistics for recent years, we are highly confident that ETL tools have cemented […]
Managing an online business project, you will need to check its rates of productivity from time to time. You can try a set of instruments offered by Google Analytics 4 (formerly Universal Analytics). You won’t go far without it if you want your website to be noticed by the online audience. Google Product Analytics has […]
If you are not living under a rock, you must have heard at least something about ChatGPT – an advanced artificial intelligence chatbot. When Open AI introduced Chat GPT, it instantly created a buzz and quickly became a powerful tool for simplifying our day-to-day life. Can you believe that according to recent data, only five […]
Reliability, performance, and flexibility are the main quality criteria for data systems. On-premise ETL systems can offer security and privacy, but they can be slow due to insufficient power and performance of processors, networks, disks, and local computing clusters. In addition, over time, new data formats emerge, and radically different requirements are imposed, reducing the […]
As Google Analytics 4 is replacing Universal Analytics, it is imperative to examine the differences between these two web analytics platforms. One of the things we noticed when using Google Analytics 4 for the first time is the report gaps between Google Analytics Universal vs GA4. The new interface looks more elegant and streamlined. However, […]
Many budding businessmen believe that they have plenty of resources and channels to gather and hoard all relevant data, such as financial systems, marketing platforms, CRMs, and survey tools. However, they fail to realize that having all dossiers at their fingertips isn’t enough. They must be able to analyze them and draw actionable conclusions. Data […]
Modern digitally-driven businesses go to all lengths to attract consumers to their sites, increase customer engagement, and lead them all the way through the conversion funnel, turning people from one-time site visitors into loyal clients. Measuring the efficiency of their strategy can be performed by leveraging several metrics. Let’s find out the differences between Exit […]
