As Google Analytics 4 is replacing Universal Analytics, it is imperative to examine the differences between these two web analytics platforms. One of the things we noticed when using Google Analytics 4 for the first time is the report gaps between Google Analytics Universal vs GA4. The new interface looks more elegant and streamlined. However, […]
Many budding businessmen believe that they have plenty of resources and channels to gather and hoard all relevant data, such as financial systems, marketing platforms, CRMs, and survey tools. However, they fail to realize that having all dossiers at their fingertips isn’t enough. They must be able to analyze them and draw actionable conclusions. Data […]
Modern digitally-driven businesses go to all lengths to attract consumers to their sites, increase customer engagement, and lead them all the way through the conversion funnel, turning people from one-time site visitors into loyal clients. Measuring the efficiency of their strategy can be performed by leveraging several metrics. Let’s find out the differences between Exit […]
