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Adobe Analytics Vs. GA4

Adobe Analytics vs. GA4: A Fair Comparison

Many budding businessmen believe that they have plenty of resources and channels to gather and hoard all relevant data, such as financial systems, marketing platforms, CRMs, and survey tools. However, they fail to realize that having all dossiers at their fingertips isn’t enough. They must be able to analyze them and draw actionable conclusions. Data […]

bounce rate vs engagement

Bounce rate vs. exit rate vs. engagement rate: juxtaposing metrics

Modern digitally-driven businesses go to all lengths to attract consumers to their sites, increase customer engagement, and lead them all the way through the conversion funnel, turning people from one-time site visitors into loyal clients. Measuring the efficiency of their strategy can be performed by leveraging several metrics. Let’s find out the differences between Exit […]